Telemarketing is the most popular, dynamic, flexible and effective marketing and communications technique available. The potential effectiveness of the human-to-human contact provided by a telephone call far exceeds that of most social and digital media contacts. Telemarketing Services is the activity or job of selling goods or services either over the telephone or at a subsequent face-to-face appointment or webinar. A person or company that performs telemarketing is often referred to as a telemarketer. Telemarketing, as it was the case with telephone operators, is one of the fields known to be occupied mostly by women. The central reason for hiring women operators lay in the fact that women’s work was considered a form of cheap labor: female telemarketers earned about one-half to one-quarter of men’s wages.
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